In addition to the digital ad, a full bus-wrap mockup was created to extend the campaign into large-scale, real-world visibility. The wrap design features Direct Sound as an official sponsor of a televised singing competition, Gateway to Stardom. The concept blends striking imagery—gold particle trails, spotlight-style elements, and competition iconography—with the Direct Sound brand mark, ensuring strong recognition while elevating the sense of excitement around the event. Both left and right-side mockups were produced to demonstrate consistency, flexibility, and visual impact across different viewing angles and applications.
Together, these pieces represent a cohesive advertising direction that pairs polished brand presentation with energetic, entertainment-forward visuals. The final deliverables were designed to function seamlessly in both digital and large-format environments, reinforcing Direct Sound’s role as a performance-driven audio brand.
