about this project

This project showcases a comprehensive, multi-page sponsorship prospectus created for PlateCraft, an immersive culinary event tailored to club and resort chefs. The goal was to deliver a polished, high-impact print piece that conveyed the event’s sophistication, exclusivity, and hands-on culinary spirit, while remaining clear and effortless for potential sponsors to navigate.

The prospectus is built around a clean, contemporary layout that balances rich photography with intentional negative space. Imagery of chefs in action, elevated dishes, and workshop moments was curated to capture the energy and craft-driven character of the event. Each spread was designed to guide readers naturally through PlateCraft’s story—its purpose, its audience, what sets it apart, and the sponsorship opportunities available.

Visual hierarchy plays a central role. Sponsorship levels are distinguished through thoughtful use of color, typography, and layout shifts, making comparison quick and intuitive. Headings and callouts ground the reader, while consistent body copy treatment keeps the pacing smooth and professional. PlateCraft’s warm palette, geometric accents, and refined typography unify the piece and reinforce the event’s elevated culinary identity.

The final deliverable is a polished, print-ready prospectus that positions PlateCraft as a premier industry experience and gives sponsors a clear, compelling understanding of the value of partnership. The design blends aesthetic warmth with functional clarity, strengthening the event’s credibility and supporting the client’s broader marketing and outreach goals.